Where creativity
meets strategy
Explore our process
Explore our world of purposeful design and see how we bring brands to life, step by step.
STRATEGIC BRAND DESIGN
Our creative process
Every brand we build starts with curiosity and intention. Our process blends strategy, creativity, and storytelling to uncover what makes your business unique, then turns that essence into a visual identity with purpose and personality.
Discover
A deep-dive conversation to uncover your story, vision, and goals.
Define
Moodboards and strategic direction shape the soul of your brand.
Design
A single, powerful concept, refined until it’s flawless.
Deliver
A full brand suite, ready to make a lasting impression across every platform.
Step into the wild with us as we explore how Amber Wolf Studios brought the Running Wild brand to life. A conservation-focused trail run designed to connect people, nature, and purpose. Through thoughtful strategy, inspired creativity, and a deep respect for the natural world, we created a visual identity that embodies endurance, freedom, and wild beauty.
Behind the brand
Running Wild.
the story
Running Wild is an annual conservation trail run supporting wildlife rehabilitation and habitat protection. Each participant contributes directly to funding vital conservation efforts, turning every step into action.
When the Running Wild team approached Amber Wolf Studios, they needed more than just a logo, they wanted a brand that captured their mission, motivated participants, and stood out as a movement for good.
the challenge
The challenge was to design a brand that balanced rugged adventure with meaningful purpose. It needed to feel energetic and outdoorsy enough to excite runners while staying grounded in conservation values. Our goal was to build a design system that reflected both the terrain of the event and the heart behind it.
Our process
Starts with discovery
We began by immersing ourselves in the story behind Running Wild, a project where passion for the outdoors meets wildlife protection. Understanding their purpose allowed us to identify three creative pillars to guide the design: movement, terrain, and unity.
Our process
Grows with inspiration
Before we ever open a design program, we craft moodboards that translate ideas into feeling. For Running Wild, we explored two visual worlds, each capturing a different side of the brand’s spirit.
One was grounded in the earth: raw textures, sun-baked tones, and the calm resilience of wild terrain. The other pulsed with movement and adrenaline: bold contrasts, sweeping lines, and the electric energy of a race in full stride.
These boards didn’t just guide the design, they set the tone for the entire journey. They helped the team see the brand before it existed, and feel that spark of recognition that says, this is it.
Our process
Takes shape through concept
This is where everything comes together: the research, inspiration, and emotion all distilled into design.
For Running Wild, the chosen concept centred around Adamu, the cheetah whose story embodies speed, focus, and the wild freedom this event represents. We set out to capture that energy in a mark that felt alive in motion: clean, confident, and filled with purpose.
The concept presentation showcased how the brand could live and breathe in the real world, from event signage to apparel, stickers, and digital graphics. This stage helps clients see their brand come to life for the first time, understanding not just what it looks like, but how it feels and functions across every touchpoint.
what the client had to say
“Wow, what a lovely concept.”
“This is such inspiration after a long week!”
“Absolutely LOVE the work and the potential applications.”
Our process
Finds its final form
Once the final refinements were made, we refined every detail to create a professional, future-ready brand package.
The final handover files included:
• Full logo suite (setup for web and print)
• Font files and colour codes
• Supporting graphics and patterns
• Brand usage examples for print and digital
• Brand guideline document
By the end, Running Wild walked away with more than visuals, they gained a unified, strategic identity system built to grow alongside their event and conservation mission.
JOIN THE WOLF PACK
Your story deserves to run wild
Every brand has a story waiting to be told. Ours is helping you tell it boldly, beautifully, and with intention.
Get in touch
Let's connect on how we can transform your brand today! howl@amberwolf.co.za