how we do it.
From positioning, messaging and identity, to knowing what priorities are of utmost importance to start with first—our approach ensures that every part of your brand is precisely what it should be. We’ll not only know what to build, we’ll know why we’re building it.
“People don’t buy what you do, they buy why you do it.”
If we find, through our initial consultation, that we are in fact a perfect match, we’ll move on to the next phase of our exciting time working together. Through a brand intensive workshop, we’ll get clarity on who you are, who needs to know, how they’ll find you, and why they should care.
Next, we’ll take everything we gathered from the workshop to create a brand roadmap. This roadmap will include your positioning, ideal client, direction on the look + feel and tone + voice, as well as a list of priorities. This will be the guiding post for your brand moving forward.
See your brand’s personality come to life. We’ll design the brand identity system and write the hero messaging so you can turn loyal customers into raving fans. We’ll also refer you to specialists to assist you in any additional deliverables uncovered in the discovery phase.
We measure what works and stop what doesn’t.
Brands aren’t static. They are living and breathing. Which means they need periodic check-ups and maintenance to ensure they are headed in the right direction. We recommend review and testing every 6-12 months. This allows us to course-correct where needed–to scale what works and stop what doesn’t.
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