As a creative specialist, I help my clients grow their business through the use of digital tools, one of them being their website. I look at how their website and related tools, systems, products and workflow support the greater ecosystem of their business.
If you are a designer looking for new ways to add more value to your client projects but don’t know where to begin, here are 5 tips to get started!
1. Customer Experience Mapping
You will find that quite often that your client hasn’t planned how all the different customer touch-points come together to create a cohesive customer experience. This is one of the ways you can add more value to client projects.
- How many barriers are there to purchase?
- How many calls to action are there?
- How cluttered are the interfaces?
- How do customers typically move through the site?
- How do you want them to move through the site?
Help your clients design their customer’s experience by helping them the gaps, streamline technical pieces, and creative cohesive design elements at every touch-point. From sign-up forms and payment pages, to email confirmations and client welcome documentation, make sure that your clients have factored in all of the pieces that often get forgotten, and contribute to the overall customer experience. Think branding, copywriting, and overall flow.
We often hear our clients say that their audience is “20 – 50 year old females who like food!”, which is way to large a market segment.
There’s a huge difference between a 20 yr old woman and a 50 yr old woman, and making generalizations in your marketing will only make it more difficult to connect with your audience. I typically help my clients identify a primary and secondary persona, and then make strategic recommendations based on those personas.
Do some research into your client’s audience + market segment, and help them find opportunities to connect their messaging with that audience.
3. Social Media Strategy
How are your clients using their social media, and what’s getting them results? More often than not, when my clients come to me, they’ve heard they should be using this or that platform, but they don’t know why, how, or when. Can you make some recommendations for your client based on their analytics to add more value to client projects?
- Where is their current traffic coming from?
- Have they tried or had success with Facebook Ads?
- What opportunities makes sense for your client based on their audience persona?
- What is the most natural way for them to connect?
While I will push my clients out of their comfort zone, I only make recommendations that make sense for my clients, and won’t recommend they use a platform if it doesn’t make sense for their personality, strengths, or how their audience wants to be reached.
You could help your client get organized with a Social Media Editorial Calendar, and introduce them to tools like Buffer, Hootesuite of Edgar to make their lives easier.
4. Launch + Marketing Funnels
Help your clients plan the pieces of their next launch. If I know my clients are launching a new product or service, I’ll help them make a plan for their email launch sequence, and provide a list of ideas for how to market their new offering. Along the way I’ll help them identify any graphics they may require along the way, so I’m able to create them well before they need to ask in a panic.
You’d be amazed by what doors can open for you when you get a little pro-active!
Similarly, I’ll come up with ideas for custom landing pages with an incentive that sends people into an email sequence that introduces people to your offering only after they go through a free course or receive a free resource.
5. Ongoing Strategy Calls
If you don’t already take on a strategic role with your clients, one way to gain experience here is to take the time to identify opportunities for your existing clients. What problems is your client experiencing? What would make their day? What broader opportunities are still untapped? Do some research and identify some opportunities for your client, and present it in a branded document. Once you’ve surprised and delighted a few of your current clients with this approach, you can present it as a paid ongoing service.
Examples of this could include:
- Ideas for translating their 1:1 services into more leveraged offerings
- Social media insights and marketing help
- Ongoing strategy planning sessions
- Email marketing ideas
- Product + Service Ideas + brainstorming
- Ongoing website performance auditing
Do you already practice some or all of the above?
Use these 5 tips to add more value to your client projects!